That said, users usually go there with 1 of 2 clear purposes: LinkedIn’s audience of more than 800 million people is anything but captive - 40% access the platform on a daily basis and spend an average of 56 minutes on the platform each week, or about 8 minutes per workday. What You Need To Know Before You Post on LinkedIn That’s why we’ve broken down the 5 best types of content to post on LinkedIn that’ll help you stand out and start creating a name for yourself online: Beyond creating a company page, it can feel like your content may be lost in the ether of the LinkedIn feed if you don’t read the room right. LinkedIn can be a difficult beast to tame compared to other channels, such as Twitter or Instagram. Yet, it can be overwhelming trying to determine what type of content best works on this professional platform. It offers a wide variety of content from work opportunities, career advice, business inspiration and more.Īs a company, it’s probably your best platform for building a reputation and growing your business-to-business (B2B) social audience - both of which are integral to effective social media marketing. LinkedIn is the largest social networking channel designed for professionals to interact with each other across companies and industries.
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